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Time for a Chat: Engaging with Audiences via Mobile Messaging

Presented at London15: Mobile
March 5, 2015
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“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat signify where audiences are finding content. We’ll discuss innovative ways media outlets are using these platforms, and looks at specific case studies on what they’re learning.

Featuring

Trushar Barot
Apps Editor, BBC World Service/Global News
Ingvild Beltesbrekke
News presenter, NRK
Fergus Bell
Head of Newsroom Partnerships & Innovation, Fathm
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