Audience Engagement
How Instagram Stories Helped Us to Double Traffic and Engage Audience
This event is possible through the support of Chorus by Vox Media Presenter: Franak Viačorka is a digital media strategist for U.S. Agency for Global Media and a Vice President...
How to Make Facebook Work for Your Local Newsroom
- Alyssa Passeggio
- Elaine Piniat
- Emily Ristow
Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics...
Lessons From the Instagram Local News Fellowship
- Devin Smith
- Elaine Vydra
- Emily Dunn
- Grace Lett
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Moderated by Nico Gendron
This event is presented by Facebook In June 2019, Instagram and the Missouri School of Journalism kicked off the Instagram Local News Fellowship placing three of the journalism...
Reddit: The Highly-Engaging Content Source That You May Be Overlooking
- Gabriel Sands
- Haley Correll
- Alexandra Ptachick
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Moderated by Anna Kim
Reddit’s 100k+ topic-oriented communities are a tremendously broad and deep resource for anyone sourcing stories, but can be frustratingly labyrinthian for the uninitiated. This...
Texting To Your Audience
- David Cohn
- Katlyn Alo
The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences —...
The Readers You Have Or the Readers You Want?
- Andrew Losowsky
- Lilah Raptopoulos
- Ashley Alvarado
Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...
Whose Local News? Online Avenues to Trust With Diverse Audiences
- Mukhtar Ibrahim
- Priscilla Villarreal
- Brenda Murphy
- Rocio Tirado
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Moderated by Daniela Gerson
Three innovating digital newsrooms share how they are connecting with communities that local news outlets were failing to reach. Their techniques include viral live video, SMS and...
Make FOIA Work: Participatory Design Field Guide
Can journalists employ Freedom of Information Act requests to meaningfully engage communities in dialogue about issues that matter to them? How might FOIA, data, and information...
Rebekah Monson on Email Newsletters
- Rebekah Monson
From the 2019 Accelerate: Local News Summit in Denver, Colorado, WhereByUs’ Rebekah Monson presents on Email Newsletters