Does this sound familiar? You’re writing about something important and it’s not getting the reader attention you had hoped. You begin asking yourself: Can we do something different? If so, … Learn about this subject.
Learn How to Use Google Analytics 4
Switched over to GA4 but still figuring out how to use it to its fullest potential? News Revenue Hub hosted a live walk-through and Q&A session. They covered the new … Learn about this subject.
A Roundtable Discussion on the Latest in AI Innovation
In September 2023, ONA hosted a redux of the popular ONA23: Philadelphia session, A Roundtable Discussion on the Latest in AI Innovation. Microsoft’s Liz Danzico and Matt Masterson and … Learn about this subject.
Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?
Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived session from ONA22 explores how … Learn about this subject.
Build a Visual-First Strategy for Immediate Audience Engagement
Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong photographs … Learn about this subject.
Finding, Mining and Exploiting Data
The archived session from ONA22 covers beginner-friendly tactics to obtain data through mining and creative requests and will offer ideas about how reporters, including those without technical skills, can use … Learn about this subject.
Clips or It Didn’t Happen — Delivering the News with Viral Video
Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online, provide journalists, … Learn about this subject.
An Editorial-AI Hybrid Approach to Journalism
After fighting a long and difficult battle for ad dollars against the big tech platforms, the journalism industry has undergone a serious transformation in the past 5 years – away … Learn about this subject.
The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience
Whether you’re on a hyper-specific beat or covering a broad remit, this archived session from ONA22 offers examples and best practices to teach you how online communities self-organize and function … Learn about this subject.
Newsletters as Product and Journalism
Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent newsletter writers and platform changes that limit … Learn about this subject.