Want access to exclusive member-only content? Log in with your ONA member account.

Broadcast, Web Video and the Attention Economy

Presented at ONA16
September 17, 2016
More from this event →

Web video takes an entirely different mindset than a standard television broadcast. How do we design something to catch attention online? We’ve assembled a team of experts — from Denver to India — who’ve approached this challenge in a variety of ways, from the Denver Post launching a new video operation to TV journalists treading into new territory on the web. We’ll discuss the workflow each group uses to produce high-quality web video, as well as best practices for getting attention for your pieces.


Featuring

Molly Hughes
Director of Denver Post TV
Misty Montano
Digital Content Manager
Chip Mahaney
National Director, News Recruitment
Jump to Resources
Related Topics
Social Conversation

Related Resources

ONA16

It’s Not Mobile First. Think Content First.

  • Sarah Squire
  • Allison Morrow

Designers and developers have been talking about mobile first for a few years now, but it’s time to pivot. What are we trying to say, and what do we want our audience to take...

ONA16

Latinos and the 2016 Election: Reporting on Communities Regardless of Your Background

  • Jose Olivares
  • Kelly Ann Scott
  • Natalie Van Hoozer
  • Vanessa Vancour

Noticiero Móvil is an experiment that provides 2016 election coverage to empower Latinos, funded by an ONA/Knight Foundation grant. College students working on the project are...

ONA16

Engaging Audiences with Live “High Def” Journalism

  • Megan Finnerty
  • Liz Nelson

USA TODAY launched a 10-event “variety show” format series of gatherings composed of one-on-one interviews, storytelling and performances. In doing so, it  created...