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Planning Chat for Scale by Predicting a Two-Way Conversation

Presented at ONA16
September 17, 2016
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Chat apps and text messages are wonderful tools for starting a back-and-forth conversation with your audience. But as your audience grows into the thousands, how do you maintain the conversational back-and-forth that makes it valuable in the first place? We’ll use projects from Quartz, the Knight Lab and WNYC to share best practices for getting and keeping audiences engaged with human-powered chatbots.

Speakers

Emily Withrow
Assistant Professor, Quartz
Zach Seward
SVP of product and executive editor
Ariana Tobin
Engagement Editor, ProPublica
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